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Digital Marketing Trends for 2019
Here are some of the trends it talks about and predictions it makes
– Instagram ad spend growing 44% year to year and saw largest visit growth at 114%
– Facebook and Google text ad spend decreasing
– CTR for ads in Facebook newsfeed down for the first time in a year, – 8%
– DuckDuckGo outpacing other search engines in terms of growth, but still relatively small
This seems to confirm a hunch I’ve had: that PPC advertising is either going to phase out or be replaced by something else, and that people are gravitating away from Facebook and will start using Instagram as their preferred platform of choice until the next big thing comes along, which will probably be in the next 5-10 years or so if not sooner. Speaking as a newcomer in this field so I may be wrong.
What else do you predict this year or see happening now?